io, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboaamong nano-, bio-, informational and cognitive technologies (NBIC) foraround developing practical, safe devices for directly connecting human nervouseved to appeal to customers because it is more convenient than visiting bank branches. Currently, ovve (but not negative) responses from consumers (known simply as "response" in the industry) regardleristics which distinguish it from other types of marketing or advertising. The first is that it attet of supporting a third-party medium (the newspaper or magazine); direct marketing aims to circumven
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